Sonian Founder and CTO Greg Arnette tells site editor Carl Weinschenk that many of cloud computing's concerns and advantages are the same for unified communications as they are for traditional siloed services. The good news is that UC, despite the tight linkages between services and applications, doesn’t increase the complexity of cloud initiatives (Podcast length: 17:14).
Newsmakers this week include BroadSoft, Polycom, Cisco, Avistar, Lifesize, Tandberg, Radvision, Wainhouse Research, Intellectual Ventures Management, Network Equipment Technologies, Sunova, Mitel, Juniper, Zeacom, Marriott and AT&T.
UC vendors will spend the next year harnessing the powerful tools they have created. The key is to build efficiencies – often via alliances, acquisitions and partnerships – that optimize benefits, improve efficiency and reduce confusion. The follow-on challenge, as always, is to show current and prospective customers how UC can help them. Carl Weinschenk
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